•Quantitative
research is usually made using scientific methods that may include stuff like
theories/ hypotheses, collection of data, modelling and analysing data. This use of research can be used to
determinate significant findings. The advantages of this research are; Issues
and subjects covered can be evaluated in depth and in detail, interviews wont
be limited to certain questions and can also be redirected of guided by
researchers. The date collected depends
on the experience of the human this is more powerful and compelling than data
coming from quantitative research.
•However
there are some disadvantages of qualitative research such as; The quantity of
data which can make analysis time consuming. Findings can take a long time to
find and hard to present in ways. Sometimes qualitative research is not
accepted especially with scientific communities.
Secondary research can also be known as desk research which in a brief summary means finding research that has already been found and published on the internet or books. Cautions should be taken when practising secondary research as you will be using somebody else's primary research. Secondary research is widely practised in health research, legal research and marketing research. Facts, statistics and published reports are important sources for secondary research. Secondary research can also be used for people who are writing articles and want to back themselves up without going out and getting their primary research. The advantages of secondary research are the following; Ease of access in the past secondary research had to be done in libraries, letter and possibly stories, however times have now changed and anyone with a pc, laptop, smart phone and tablet can now receive secondary research. The best advantage of secondary research is how cheap it is to acquire carrying out primal research can be expensive and time consuming why not use the internet to use somebody else's findings for free or very little cost. Even though there are a lot of advantages to secondary research there are also quite a few disadvantages such as ; quality of the researcher as we all no using primary methods to collect data is mainly controlled by the marketer however when it comes from secondary methods the research might not be everything the marketer is looking for. Another disadvantage of secondary research is the spending for the information. Marketer's can argue with the person who has collected secondary research saying that the amount of quality information is not satisfactory for the money spent.
Another bad thing about using secondary research is that the date found in the research could be out of date information that could mean little value this is a big thing for companies that compete in fast changing markets. An example could be an article about a football team that has sold a player and the research used might have been posted before the change.
•Primary
research is new found research which is carried out to answer dead specific
questions or issues. Primary research involves things like : questionnaire's,
surveys, or interviews with small groups or individuals. Primary research
involves collections of original data it is often practised after the
researcher has carried out and reviewed secondary research of the same subject.
Primary research is used to find out data for marketers that want to know more
about people of the public for an example someone who wants to know what
majority of the people in Middlesbrough support Middlesbrough Fc would go out
and find primary research by asking random members of the public. Advantages of
Primary research are; The researcher will be able to focus on qualitative and
quantitative issues, Primary research allows the marketer to look at the
subjects of the researcher and have an higher control over how the information
is collected, primary research is more up to date and acute.
•Disadvantages
of primary research ; Due to the amount of time put into primary research by
the time the researching is complete it may be out of date. Some projects of
research may be off limits for the person who is researching. A big
disadvantage of primary research is how expensive it can be for preparing and
carrying out the research practise. Equipment for primary research can be
expensive as well. A lot response rate will be expected.
•The
purpose of researching audiences is to see what type of person will consume
your product. Research can contain information about knowledge, interests,
preference, opinions and attitudes. The main purpose of audience research is
for media companies to find who to target their products at for example if a
movie company wanted to make a new horror film their target audience would be
aged 18+. Audience research can be both done with primary and secondary
research.
•Marketing
research is vital when making a media product making sure that your movie
doesn’t come out at the same time as a movie with the same characteristics.
Purpose of research production research
